How SocialHarvest Works
SocialHarvest ties the social media activity about your business with the actual sales at your store.
Getting Started
Track Conversations
Set a combination of keywords that cover conversations about your business.
Set Loyalty and Rewards Credits
Choose the number of credits that you would like to offer to customers per dollar sales that they bring in.
Create a Rewards Scheme
Create the rewards that you would like to offer to customers at various credit levels.
Add the Widget
Follow the instructions to add the SocialHarvest store widget in your Shopify store.
Personalizing Experience
Conversation Aggregation
SocialHarvest aggregates all conversations about your business.
Friend Recommendations
Customers can sign in with their Twitter credentials at your store to view what their friends and followers have been talking about you.
Tracking Purchase
SocialHarvest tracks which customer makes a purchase and for how much.
Post Purchase Talk
Customers are most likely to talk about your product the moment after they have made a purchase. SocialHarvest encourages customers to do just that!
Rewards and Redemptions
Conversation Conversion
SocialHarvest iteratively tracks back to the conversations leading to a sale.
Disbursing Credits
Each customer earns credit points based on their role as buyers or referrers in each transaction.
Redeeming Rewards
Customers can select and redeem rewards through the store widget.
Rewards Fulfillment
When a customer redeems a reward you will be notified on your SocialHarvest dashboard as well as via email. You can set and customize the fulfilment status that the customer will see during this time.
Reporting and Analytics
Sales Level: View total sales, sales growth and sales by SKU.
Conversation Level: View total conversations and conversations that lead to sales. Drill down to individual conversations to view sales, customers and activity reports.
Customer Level: View total unique customers and customer activity reports. Drill down to individual customer level to view direct and referral worth in dollars and net influence.
SocialHarvest Topic-flow Manager
- Track Topics based on combinations of URLs, Hashtags, or any conversation text
- • Anyone who receives Tweets with a Topic is automatically considered to be referred into your service.
- • The user who Tweeted with a Topic is considered to refer the user who followed.
- Identify and construct path of conversation, starting from source
- • Each conversation is tracked back to where it first originated.
- • In most cases, the origin, or primary source of the Topic would be you.
Socialharvest SocialCRM
- Capture customer level sales information
- • The code snippet installed in the store automatically captures customer level transaction data to be fed into your loyalty management SocialCRM system.
- • The sales dimension of the SocialCRM engine collects the complete transactional data for each customer, in real time.
- Tie Conversations to Sales
- • SocialHarvest jointly interprets the sales and Topic-flow dimensions to identify multiple levels of referrals
- • SocialHarvest Dynamic Customer Valuation Engine
- Calculate Transactional Profitability
- • The total profits realized out of each transaction is calculated based on inventory and production costs associated with each SKU
- Calibrate the importance of Influence
- • The proportional importance of influence and referrals in each transaction is measured, based on 14 parameters such as the total reach, depth of reach, number of alternate paths and average attrition rate.
- Measure Total Customer Value
- • The total value that each customer brings in, through their own purchase decision to directly buy from you, as well as the total profits attributable to them, due to their influence and consecutive referrals.
