What is GoJeeno

GoJeeno is a social media analytics provider specializing in non-linear analytics tools and dashboards. Our mission is to build and deploy easy-to-use, affordable solutions to business problems using the power of social media.

Wait a minute there… Non-Linear Analytics ?

Non-Linear Analytics refers to the techniques and metrics used to measure systems that cannot be expressed as a linear combination of its inherent components. While non-linear systems cover a wide range of topics in physics and mathematics, the area we are interested in as technologists and marketers is understanding Information Flows.

What does Information Flow have to do with this?

Anything we say or do reaches people, in far more ways than we imagine. Interpretation, amplification, modification and eventual attenuation create numerous paths and thought flows of the information you just shared with your secret keeper. Add the millions of thoughts, words and ideas that simultaneously affect us with a mixture of emotions. Consider the fact that the very act of talking about something we like often makes us like it even more. Now factor in such information flows across every individual, at every conceivable point of time. That’s about as non-linear as they come!

Who , What and Why... What do you guys do again?

We provide a series of tools and dashboards to measure what information flows across social network conversations, who it influences, how much, and when.Our expertise comes from a rich team with knowledge and experience spanning marketing research, statistical modeling and predicitve analysis, social network dynamics, information technology and engineering.

And what does that mean to Marketing?

Understanding customer engagement is increasingly being recognized as the true metric driving analytics. Measuring information flow and influence means looking beyond ‘who came’ and ‘who saw’ into ‘who genuinely cares’!

But I am happy with the traffic. Why should I bother?

There used to be a popular ideology amongst marketers that ‘more traffic’ meant ‘more money’. Following through, social media marketing today is increasingly moving towards increasing followers, fans and conversations. Unfortunately, both these metrics are not the end of the business impact funnel. In fact, they would most ideally be somewhere in the 'least important' middle! Any metric becomes useful only when you tie it to the actual business impact- and that is exactly what we offer. Don't get us wrong- traffic is not bad- just over hyped!
Whether you are a business, freelancer, blogger or just about anybody, what you SHOULD be worrying about is engagement. Not to make you self conscious, but it really is about time you started worrying about what people are talking about you.

What's in this for me?

Your customers are talking amongst themselves, telling their friends about you and bringing you more customers. All you need to do is identify these customers and empower them to talk about you better. To do this, all you have to do is let GoJeeno look out for conversations about you, and tie thee conversations to actual sales at your store. Then you can go about giving your most vocal customers incentives and rewards to keep going.

But tying my sales data? What about my security?

What data do we take

We take the following information from order data: (a) Order tracking information like ID and date. (b) Product Information - SKU Id, product name , quantity and price & (c) Customer's social media handle NOT your customer's contact details like email address, phone numbers, credit card numbers or physical addresses.

How long do we keep it.

We keep the data in our secured servers until you continue to use our service.

How secure is the cloud where data sits

We understand you are sharing sensitive information such your sales data with us. We ensure that our servers are equipped state-of-art software and hardware to to provide the cloud with round the clock security. Further we have strict policies and guidelines for our team and personnel at GoJeeno to ensure your data will always remain secure.

Can anyone other than the store owner see the data?

Only the store owner and the managers he gives access by creating new manager credentials can access the data relating to the store's account.